Using a network of automated business intelligence engines (ABIE),
Trial Run creates on-demand sampling linked to automatic data collection.
At launch, Trial Run’s ABIE (automated business intelligence engine) footprint will extend across 50 malls in Gauteng,
offering 1.9 million sampling opportunities monthly across multiple consumer profiles. This will soon extend to
corporate offices, gyms, airports, hotels, stand-alone retail stores and schools nationwide.